Mythologie Candles
This is sample copy for a candle called the Emerald Isle, written as a copywriter audition for Mythologie Candles in early 2022. The prompt described the scent as “fresh ocean air, salt-crusted driftwood and sweet green tree sap”, which was to be included in the copy. The work below includes the copy for a product page, marketing email, social media post, and a companion short story. Mythologie Candles is known for featuring short stories as a key part of their candle experience by including them in their packaging and as occasional blog posts on their website. While I did not accept the position, I was offered it based on this audition.
Product Page Copy
Let the Emerald Isle sweep you away to its namesake. Imagine an ancient, verdant land touched by the spray of crashing saltwater waves. Clamber down to the coastal edges with gentle gray clouds above, the ocean wind catching your hair. It whispers songs of heroes, fate and the fae who beckon from the deep woods. Light this scent to refresh your space with the enchanting forests and ocean air of Ireland. A touch of sweet green tree sap tempers the brisk and salty sea breeze, creating a dimensional scent for when you’re craving the daring wildness of the Emerald Isle.
Mood: Overlooking the ocean from a craggy cliff edge, the mysteries of the forest beckoning behind.
Smells like…fresh ocean air, salt-crusted driftwood and sweet green tree sap.
Marketing email copy
SUBJECT LINES
Subject Line 1: Ocean air and ancient trees 🌊🌳
Subject Line 2: NEW 🍀 the Emerald Isle awaits!
Subject Line 3: From the shores of Ireland…
email Body Copy
Get swept away to the ancient forests and daring cliffs of Ireland with the BRAND NEW Emerald Isle! Awaken your sense of adventure with this invigorating scent.
Smells like: fresh ocean air, salt-crusted driftwood, and sweet green tree sap.
Ocean winds whisper of heroes, fate and the fae who beckon just beyond the line of trees…
Hand poured in Washington, each of our candles is responsibly made with premium coconut-blend wax and phthalate-free fragrance. Choose a crackling wood wick to fully immerse yourself in the vibe! This unique fragrance can’t be found anywhere else. Get the limited-edition Emerald Isle before it vanishes…
Social Media Post Copy
The Emerald Isle beckons you! 🍀 Find yourself transported to the daring beauty of ancient Ireland with our NEW scent! Salty ocean waves, driftwood and sweet green tree sap mingle to invigorate the senses and awaken your adventures!